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Question 1:
(a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing
(b) Discuss the benefits that:
i. buyers get from the use of e-commerce/e-marketing/e-business ii. sellers get from the use of e-commerce/e-marketing/e-business
Question 2:
(a) Define the following terms: i. National Tourist Organization (NTO)ii. Macro - destinations
(b) You are the newly recruited Marketing and Communications Manager working for the MTPA. With the use of relevant examples, explain five main determinants of demand in relation to destination marketing that you will take into account when developing marketing campaigns to boost the new foreign markets such as the Asian countries.
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Question: e-HRM is a way of implementing HR strategies, policies and practices with the full use of web-technology channels. (a) Describe the different ways in which e-HR a
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
Screen the communication objective of your campaign
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
what are the core concepts of marketing
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