Effect on product - quality, Marketing Management

Assignment Help:

Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in business and for effective rational advertising good quality production is must. For this advertisers transmit lot of resources on research and development-work to improve product quality.

Critics of advertising dispute that advertiser are selling inferior quality products by showing persuasive and untruthful advertisement. However this criticism is wrong as advertisers supplying inferior products can't be successful in long run.


Related Discussions:- Effect on product - quality

LA Galaxy case study, 1)What is the LA Galaxy "product"? 2)Which of the sev...

1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising

Product mix, What do you mean by product mix .

What do you mean by product mix .

Caselets, 1.Considering the concept of product life cycle, where would you ...

1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth

Pricing, how can we calculate pricing

how can we calculate pricing

Electronic marketing, what are ten rules of E-Marketing and what are The th...

what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c

Break-even analysis, Break-Even Analysis   Break-even pricing (target p...

Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

What you expect to be a quality service, Question: (a) Why are services...

Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations

Problem Sum, "For every 2 vans in a car-park,there were 9 cars.For every 1 ...

"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

Reasons of channels distribution in economic system, What are the reasons o...

What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici

How is an aging work force worked in demographic trends, How is an aging wo...

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd