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Student ID:
Name:
Subject :
Marketing Management
Assignment
2
Date of Submission :
January 25, 2013
Secured Marks
15
Date Submitted :
Max Marks
Suppose you are the product manager for a new aseptic packaging material, which preserve milk and other dairy products without refrigeration. The product is in the introductory stage of its life cycle.
Q1) What are the implications of this position in the decisions you must make about each of the 4P's when designing a strategic marketing program for this product?
Q2) When (if) this product reaches the growth stage, what changes will you have to make in your marketing plan, including its objective?
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
role of marketing an organization and society
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
various approaches that are followed by FMCG companies test marketing in marketing management
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
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