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Student ID:
Name:
Subject :
Marketing Management
Assignment
2
Date of Submission :
January 25, 2013
Secured Marks
15
Date Submitted :
Max Marks
Suppose you are the product manager for a new aseptic packaging material, which preserve milk and other dairy products without refrigeration. The product is in the introductory stage of its life cycle.
Q1) What are the implications of this position in the decisions you must make about each of the 4P's when designing a strategic marketing program for this product?
Q2) When (if) this product reaches the growth stage, what changes will you have to make in your marketing plan, including its objective?
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As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Explain Henry Assael Model of buying decision behavior .
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What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
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