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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
What necessitated the replacement of traditional advertising with positioning
$4.99kg of apples how much would one apple weighing 180g cost?
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can
Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
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