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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
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How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
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