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Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
under positioning
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
what are some situation of straight rebuy
various approches followed by FMCG companies in test marketing
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