market segmentation, Marketing Management

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explain what you understand by market segmentation?

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Should video game companies continue to alter their products to include other functions, such as e-mail?

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Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use

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Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the

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What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

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