Increase in level of competition and readership by ads, Marketing Management

Assignment Help:

Q. Increase in level of competition and Readership by ads?

Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands are available. A company can't be popular in the market without advertising. Prior the level of competition used to be less. Therefore earlier there was less need of advertisement. But now for the reason that of increase in level of competition there is greater need of advertising. It has enhanced the scope of advertising.

Increase in Readership and Viewer ship:-With the growth in literacy and readership of newspapers and magazines has increased and now newspapers and magazines are full of advertisements. Likewise with the growth in electronics a computer has increased. This has led to the enlargement of audio visual advertising and increased the scope of advertising.


Related Discussions:- Increase in level of competition and readership by ads

Pricing objectives, Q.   Explain the objectives of a firm seek in pricing? ...

Q.   Explain the objectives of a firm seek in pricing?                                 OR Described the various pricing objectives Ans.:  A business firm has a nu

Place, defition of place

defition of place

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Matrices, create a problem tat deals with transportation between five towns...

create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain

Importance of the pricing, Importance of the pricing: Pricing is one of...

Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

Outline a marketing research project, Question: a) Wilson Publishing - ...

Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h

What is form utility in marketing, What is Form Utility in marketing? ...

What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert

Give the example of direct marketing, Give the example of direct marketing ...

Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i

Buying behaviour, Buying behaviour: Consumer decision making varies wit...

Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar

Explain about piecemeal modernization, Explain about piecemeal modernizatio...

Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd