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How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
consumer mind is a black box discuss
Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
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