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Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
what are the core principles of msrketing
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
how to position the competitors in cross map.
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