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What is the focus of marketing concept?
Marketing Concept:
Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or services that can satisfy the wants of the consumers better than the competitors.
Question 1: You work for a new regional airline that has recently started serving Mauritius. It is a low-cost budget airline. a. Explain what are the characteristics of ser
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
what are the core marketing concepts?
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
How do I graph y=(x+5)^2
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
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