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What is the focus of marketing concept?
Marketing Concept:
Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or services that can satisfy the wants of the consumers better than the competitors.
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
what is upward and downward streching of brands
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