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What is the focus of marketing concept?
Marketing Concept:
Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or services that can satisfy the wants of the consumers better than the competitors.
how is rapid globalisation a challenge in the 21st century.
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
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Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
need of documentation in international business
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
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