Requirements for the effective segmentation, Marketing Management

Assignment Help:

Requirements for the effective segmentation:

1.       Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East remains inaccessible either because of weather conditions or hostile geographical terrain, or problems of insurgency.

2.       Measurable: the segment should be measureable. It should be possible to quantity the segment as it would help in estimating its size.

3.       Intensity in the competition: another parameter determining the segment's attractiveness is the intensity in the inter firm rivalry. The higher the or more the competition, the more unattractive the segment will be the marketer.

4.       Viable: it should be cost effective and profitable for the marketer. 


Related Discussions:- Requirements for the effective segmentation

Amazon.com, Whats next for Amazon.com? Is cloud computing the right directi...

Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?

Buying situation, when in the organization would it be applicable to practi...

when in the organization would it be applicable to practice the 3 different buying situations

Aklil, 1. List dawn and explain the advantages of integrated material manag...

1. List dawn and explain the advantages of integrated material management.

Major tools in the marketing communication mix, Richard Branson launched Vi...

Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The

Types of strategies used in international marketing, What are the types of ...

What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global

Component of marketing information system, Component of Marketing Informati...

Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva

Matlab, 6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a reg...

6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values

Briefly discuss the three major steps in target marketing, QUESTION ...

QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ

Detail the process of marketing a product, Question 1 Detail the process o...

Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in

Advantages of product branding to middleman, Advantages of the middleman: ...

Advantages of the middleman: 1.       Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd