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Requirements for the effective segmentation:
1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East remains inaccessible either because of weather conditions or hostile geographical terrain, or problems of insurgency.
2. Measurable: the segment should be measureable. It should be possible to quantity the segment as it would help in estimating its size.
3. Intensity in the competition: another parameter determining the segment's attractiveness is the intensity in the inter firm rivalry. The higher the or more the competition, the more unattractive the segment will be the marketer.
4. Viable: it should be cost effective and profitable for the marketer.
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
Value proposition of Cadbury dairy milk?
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In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
Answer for a caselet
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
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