Requirements for the effective segmentation, Marketing Management

Assignment Help:

Requirements for the effective segmentation:

1.       Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East remains inaccessible either because of weather conditions or hostile geographical terrain, or problems of insurgency.

2.       Measurable: the segment should be measureable. It should be possible to quantity the segment as it would help in estimating its size.

3.       Intensity in the competition: another parameter determining the segment's attractiveness is the intensity in the inter firm rivalry. The higher the or more the competition, the more unattractive the segment will be the marketer.

4.       Viable: it should be cost effective and profitable for the marketer. 


Related Discussions:- Requirements for the effective segmentation

Conic section, The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at...

The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

Marketing a value proposition, Marketing a value proposition: In a mar...

Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer

Characteristics of the sales promotion, Characteristics of the sales promot...

Characteristics of the sales promotion: 1.       Sales promotion does not include advertisement, personal selling and publicity. 2.       Sales promotion activities are

Examples of unfair trade practices, Q. Examples of Unfair Trade Practices? ...

Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test.  (ii) Using the words 'Government Supported', 'Go

What are affective measures of customer satisfaction, What are affective me...

What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ

What are the product levels in marketing, What are the product levels in ma...

What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev

Marketing mix, place/distribution is a crucial aspect of the marketing mix....

place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the

When addressing objectives in an organization, Question 1: (a) What are...

Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag

Describe the formulation of sales organization, Problem 1: Describe the...

Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd