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Requirements for the effective segmentation:
1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East remains inaccessible either because of weather conditions or hostile geographical terrain, or problems of insurgency.
2. Measurable: the segment should be measureable. It should be possible to quantity the segment as it would help in estimating its size.
3. Intensity in the competition: another parameter determining the segment's attractiveness is the intensity in the inter firm rivalry. The higher the or more the competition, the more unattractive the segment will be the marketer.
4. Viable: it should be cost effective and profitable for the marketer.
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
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how was the need for this product identified?
process involved in designing channels
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The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
Critically analyze Mr. Vincent’s reasoning.
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di
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