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Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
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Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
explain the various approaches that are followed by FMCG companies in test marketing
What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May
Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
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