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The physical attributes of a product constitute a tangible product.
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
The product margin is calculated as product sales minus the direct costs of selling the product.
Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
need of documentation in international business
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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