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Question:
(a) Explain with examples the meaning of shadow branding?
(b) What is the difference between umbrella branding and portfolio branding?
(c) List the six market strategies for protecting Intellectual Property Rights (IPRs).
(d) What is the optimum size of a product line?
(e) Give three reasons why branding is important to an organisation.
(f) Draw a diagram of the BCG matrix, label the axes and show where the various product categories fit.
(g) Explain the sequence of a Blue Ocean Strategy for a new product development.
(h) Differentiate with examples the concept of point of parity and point of difference.
(i) Explain the concept of selling the brand inside.
(j) Compare and contrast Reverse Positioning and Breakaway Positioning strategy.
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
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What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d
Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for
Factors influencing pricing decisions
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Hi there. I want to make an assignment and want to know the prices.? please
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors
how to make ppt on this topic in 4 slides?
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