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What is the primary activates?
Primary Activities:
These activities are those activities which are involved within the physical creation of the marketing, product and after sales support. There the primary activities comprise buying and bringing the material within firm (as inbound logistics), shipping the goods that includes warehousing, manufacturing the product (as operation), order processing, distribution and scheduling, etc. (i.e., outbound logistics), sales force management, advertisement, pricing and promotion (as for marketing and sales) and providing services as installation, repair and training, etc. for service.
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
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when in the organization would it be applicable to practice the 3 different buying situations
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