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What is the primary activates?
Primary Activities:
These activities are those activities which are involved within the physical creation of the marketing, product and after sales support. There the primary activities comprise buying and bringing the material within firm (as inbound logistics), shipping the goods that includes warehousing, manufacturing the product (as operation), order processing, distribution and scheduling, etc. (i.e., outbound logistics), sales force management, advertisement, pricing and promotion (as for marketing and sales) and providing services as installation, repair and training, etc. for service.
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consumer mind is a block box
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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
cost plus pricing
explain the various approaches that are followed by FMCG companies in test marketing
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