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Explain about the Brand Equity.
Brand Equity:
Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
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