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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
evaluate promotional strategies used by retailers
Discuss the factors that need to be considered when developing an international marketing communication campaign
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
market positioning error
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