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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b
Choose two of the following 3 topics a 1-3 page reaction paper. Identify all sources used-you must use sources - it must be typed and double spaced 1) Resolved: The proposed AT&
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic
what is the importance of branding policies in an organisation
What are aspects of activities use in green marketing? At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities
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