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Question:
(a) Give five differences between the selling concept and marketing oriented concept.
(b) Define the roles of advertising, sales promotion, personal selling and public relation in the promotion mix. Use examples of products/companies to illustrate.
(c) Explain the market research process, which will eventually help a company discover new markets.
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
defined marketing management and its feature
what is 7P in marketing management
Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory. Yo
What are the various strategies of product mix
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
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