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Question:
(a) Give five differences between the selling concept and marketing oriented concept.
(b) Define the roles of advertising, sales promotion, personal selling and public relation in the promotion mix. Use examples of products/companies to illustrate.
(c) Explain the market research process, which will eventually help a company discover new markets.
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
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A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Looking for an expert to help with market segmenation process
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Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
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