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Question:
(a) Give five differences between the selling concept and marketing oriented concept.
(b) Define the roles of advertising, sales promotion, personal selling and public relation in the promotion mix. Use examples of products/companies to illustrate.
(c) Explain the market research process, which will eventually help a company discover new markets.
on line marketing
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
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