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Question:
(a) Give five differences between the selling concept and marketing oriented concept.
(b) Define the roles of advertising, sales promotion, personal selling and public relation in the promotion mix. Use examples of products/companies to illustrate.
(c) Explain the market research process, which will eventually help a company discover new markets.
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
what is down-market stretch?
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(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
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Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
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