Key challenges for a domestic company, Marketing Management

Assignment Help:

Key challenges for a Domestic Company for Sustainability in Market -

 

  • Competitive pressure of global players: With the advent of open economy policy, the country has been seeing lot of global players taking interest in Indian economy.

 

  • Sustained Growth of Industry: The prospect of automation and control industry depends on the economic prosperity and future outlook for the country.

 

  • Vulnerability in export business due to small customer base: Export contributes around 26% of company's total revenue (Rs 80 crore export). As per company sources, around 75-80% of the export income is derived from outsourcing business from Honeywell. Dependence on single party makes the company vulnerable.

 

  • Lack of world class standard in security & fire: Globally Building Solution's share is around 62% of the total automation & control industry. In India, Industrial Solution is main constituent (46%). With economic progress, BS will be growing faster than IS. Security and Fire forms a major part in BS. In current Indian scenario, this segment is highly unorganized and and lacks world class standard. The unorganised sector takes advantage of lack of standards and floods market with inferior and cheaper products and thus hampering the growth of organised sector.

Related Discussions:- Key challenges for a domestic company

Define nature and impact of change , Define nature and impact of change   ...

Define nature and impact of change    1.      Identify enterprise aims and objectives of the change 2.      Identify opportunities for implementation of change within team an

Vertical marketing system, QUESTION a) Give three reasons why price is ...

QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price

International Marketing Management, Discuss the factors that need to be con...

Discuss the factors that need to be considered when developing an international marketing communication campaign

Explain soft system methodology with an example, Question 1: (a) How do...

Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind

Major factors influencing buying behaviour - culture, Culture: Cultu...

Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie

Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing

Case Study, Considering the concept of product life cycle, where would you ...

Considering the concept of product life cycle, where would you put video games in their life cycle

Effect of materialism in ads, Q. Effect of Materialism in Ads? Advertis...

Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr

Market segmentation producer or how to segment the market, Market segmentat...

Market segmentation producer or how to segment the market: 1.       Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v

Market crystallization, A market development stage is the one that refers ...

A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd