Key challenges for a domestic company, Marketing Management

Assignment Help:

Key challenges for a Domestic Company for Sustainability in Market -

 

  • Competitive pressure of global players: With the advent of open economy policy, the country has been seeing lot of global players taking interest in Indian economy.

 

  • Sustained Growth of Industry: The prospect of automation and control industry depends on the economic prosperity and future outlook for the country.

 

  • Vulnerability in export business due to small customer base: Export contributes around 26% of company's total revenue (Rs 80 crore export). As per company sources, around 75-80% of the export income is derived from outsourcing business from Honeywell. Dependence on single party makes the company vulnerable.

 

  • Lack of world class standard in security & fire: Globally Building Solution's share is around 62% of the total automation & control industry. In India, Industrial Solution is main constituent (46%). With economic progress, BS will be growing faster than IS. Security and Fire forms a major part in BS. In current Indian scenario, this segment is highly unorganized and and lacks world class standard. The unorganised sector takes advantage of lack of standards and floods market with inferior and cheaper products and thus hampering the growth of organised sector.

Related Discussions:- Key challenges for a domestic company

What is structural realignment, What is Structural realignment Marketi...

What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu

How are fewer buyers affected in business-consumer market, How are fewer bu...

How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.

Case study, #Should video game companies continue to alter their products t...

#Should video game companies continue to alter their products to include other functions such as email? Shouldvideo_game_companies_continue_to_alter_their_products_to_include_othe

Types of selling, Types of selling We have categorized selling into dif...

Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin

Expalin the benefts of targeting to a marketer, Question 1: a) Define ...

Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th

Consumer buying behaviour and industrial buying behaviour, Question 1: ...

Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,

New product development, New Product Development Organizations have to...

New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod

Test Marketing, what is test marketing? explain the various approaches that...

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

What is promotion research in scope of marketing research, What is Promotio...

What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

Please help!!, A student can play 0,1, 2 hours of racquet ball on any give...

A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd