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Question 1:
(a) How do you think that e-commerce is useful to Mauritian entrepreneurs?
(b) Discuss the role of ICT and E-business in the development of Mauritian tourism industry by taking suitable examples.
Question 2:
(a) Discuss critically how decision-support system (DSS) differs from Management Information System (MIS) and how they provide value to the business?
(b) Explain Soft System Methodology (SSM) with an example.
Question 3:
(a) The recent banking crisis in the UK has forced the government to partly nationalize some of the leading banks such as Royal Bank of Scotland and Lloyds TSB. The government has ordered the banks to provide a detailed analysis of their loans and other assets to try and assess how vulnerable they are to default.
You are required to discuss how an Executive Information System (EIS) may assist the Minister of State responsible for these banks to be better informed about the crisis and what type of questions it might be able to answer. Introduce any statistics into your answer which you may feel are relevant.
(b) Using the following categories of E-business strategies provide a real word example of a company undertaking each strategy ( four companies in total) and an explanation of how it executes the strategy on-line.
(i) Business-To-Business E-Commerce (ii) Business-To-Consumer E-Commerce (iii) Consumer-To-Consumer E-Commerce (iv) Business-To-Government E-Commerce
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Defffinition of concepts of marketing
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
Describe, with examples, the TWO forms of IT/IS controls that exist to ensure complete, accurate processing of data and safeguarding of privacy and security. There are two cate
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
sir, i want to creative assignments based on models of consumer behaviour
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
explain one stage channel of distribution
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