What are main assets of brand equity?

The main assets of brand equity are as given below:

a. Brand Awareness: It refers to the strength of a brands presence within the mind of the consumer. This awareness is measured as per the Recognition and recall of brand.

b. Perceived Quality: Perceived quality implies level of expected quality that product holds into the mind of consumers are buying and in which sense. This is the final measure of the impact upon the mind of consumer.

c. Brand Loyality: A brand value to company is the measure of customer’s loyality in the direction of a brand because a company consider loyality as a main assets that encourages and justify loyality building program that in turn helps creates and improve brand equity.