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What are the roles of geographically concentrated buyers in business market and the consumer market?
Geographically Concentrated Buyers:
Many of the business concerns those products similar natures of products are usually found concentrated into a particular geographic region. Availability of transportation and raw material reduces its cost but within consumes market there is diverse way.
is 1_______A a propeer subset or improper subset
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
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Marketing mix of Dettol Handwash
Various approaches by FMCG companies ..
what are the various approaches to marketing?
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
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