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Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Define international marketing and furnish its features.
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
considering the concept of product life cycle where would you put video games in their life cycle
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
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prepare a marketing plan
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