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State the classification of Product
Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various categories and their exact nature under each head, noting at the same time that in marketing the terms 'product' and 'goods' are generally used interchangeably.
1. Based on use, the product can be classified as:
(a) Consumer Goods; and
(b) Industrial Goods.
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y
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How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
considering the concept of product life cycle, where would you put video games in thir life cycle?
Give a success story of marketing a goods in which a supplier has been dependable.
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
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