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Political Environment:
Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its political surroundings. Political surroundings has several aspects, Industrial growth relay to great extent on the political environment .Legislation regulating business are also a product of the political configuration. Apart from this political stability, form of government elements like religious and social organizations, media and pressure grips & lobbies of several kinds also form the part of political environment.
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do you think paradigm shifts having taken place in marketing?
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