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Explain about the Tangible Goods
Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as they have a physical form which can be touched and seen. Hence, all items such as groceries, cars, raw-materials, machinery etc. fall in this category of tangible goods.
what is segmentation,positioning?
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
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