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Explain about the Tangible Goods
Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as they have a physical form which can be touched and seen. Hence, all items such as groceries, cars, raw-materials, machinery etc. fall in this category of tangible goods.
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
Answer for a caselet
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
why we need to study promotion in marketing?
Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
what is down market stretch and give some example?
explain the various approaches that are followed by FMCG companies in test marketing?
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
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