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Explain about the Tangible Goods
Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as they have a physical form which can be touched and seen. Hence, all items such as groceries, cars, raw-materials, machinery etc. fall in this category of tangible goods.
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Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are
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What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
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