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Explain about the Tangible Goods
Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as they have a physical form which can be touched and seen. Hence, all items such as groceries, cars, raw-materials, machinery etc. fall in this category of tangible goods.
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
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Question: You have been asked to attend a Design Workshop, of 200 people, to discuss the main importance of conventional advertising mediums. Being a student of Creative Advert
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Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
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