Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Positioning Errors
Kotler says that the firm should avoid four major positioning errors, namely:
Under positioning: this occurs when the buyers know much less about the brand or do not know anything special about the brand.
Over positioning: when the buyers have too narrow a view of the firm, the product or brand, for example, buyers may perceive Ram Maica as offering only quality decorative laminates, when in reality it offered decorative glass and flush door too.
Confused positioning: buyers may have a confused image of the brand, this may occur as a result of the frequent changes in the positioning statement.
Doubtful positioning: it occurs when buyers doubt the veracity of the claims made by the firm.
Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.
Need some help reversing a calculation using Excel.
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
pest analysis of any sbu
various approaches that are followed by fast moving consumer goods companies in test marketing
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
How should shoppers Stop develop its demand forecasts?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd