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Positioning Errors
Kotler says that the firm should avoid four major positioning errors, namely:
Under positioning: this occurs when the buyers know much less about the brand or do not know anything special about the brand.
Over positioning: when the buyers have too narrow a view of the firm, the product or brand, for example, buyers may perceive Ram Maica as offering only quality decorative laminates, when in reality it offered decorative glass and flush door too.
Confused positioning: buyers may have a confused image of the brand, this may occur as a result of the frequent changes in the positioning statement.
Doubtful positioning: it occurs when buyers doubt the veracity of the claims made by the firm.
Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
various approaches of test marketing
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
-12-x=8x-32
The physical attributes of a product constitute a tangible product.
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