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Question 1:
There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in the global context.
Question 2:
(a) The Self-Reference Criterion (SRC) is strongly related with culture.
Describe what is SRC and what are the steps to avoid SRC.
(b) The various stages of international marketing involvement is strongly linked to the Ethnocentric/Polycentric/ Regiocentric/Geocentric (EPRG) schema.
Explain each component of the EPRG schema and how they are linked to the different stages of international marketing involvement.
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
The physical attributes of a product constitute a tangible product.
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
how should shopper stop develop its demand forecast
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
considering the concept of product life cycle, where would you put video games in their life cycle
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