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Question 1:
There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in the global context.
Question 2:
(a) The Self-Reference Criterion (SRC) is strongly related with culture.
Describe what is SRC and what are the steps to avoid SRC.
(b) The various stages of international marketing involvement is strongly linked to the Ethnocentric/Polycentric/ Regiocentric/Geocentric (EPRG) schema.
Explain each component of the EPRG schema and how they are linked to the different stages of international marketing involvement.
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
brand personality of MacDonald
a marketing plan is as good as its implementation discuss
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
what are the pricing objectives?
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
How should Shoppers? Stop develop its demand forecasts?
slotution required for this casestudy
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