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Question 1:
There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in the global context.
Question 2:
(a) The Self-Reference Criterion (SRC) is strongly related with culture.
Describe what is SRC and what are the steps to avoid SRC.
(b) The various stages of international marketing involvement is strongly linked to the Ethnocentric/Polycentric/ Regiocentric/Geocentric (EPRG) schema.
Explain each component of the EPRG schema and how they are linked to the different stages of international marketing involvement.
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
what is the primary activity
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
How should Shoppers? Stop develop its demand forecasts?
assess the impact of fiscal and monetary policy on business organisation and their activities ?
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