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Question 1:
There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in the global context.
Question 2:
(a) The Self-Reference Criterion (SRC) is strongly related with culture.
Describe what is SRC and what are the steps to avoid SRC.
(b) The various stages of international marketing involvement is strongly linked to the Ethnocentric/Polycentric/ Regiocentric/Geocentric (EPRG) schema.
Explain each component of the EPRG schema and how they are linked to the different stages of international marketing involvement.
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
what would you suggest to avoid delays in despatch of products
process of disigning distribution channel
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
define international marketting and furnish its features?
what are the notes?
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