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Question 1:
There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in the global context.
Question 2:
(a) The Self-Reference Criterion (SRC) is strongly related with culture.
Describe what is SRC and what are the steps to avoid SRC.
(b) The various stages of international marketing involvement is strongly linked to the Ethnocentric/Polycentric/ Regiocentric/Geocentric (EPRG) schema.
Explain each component of the EPRG schema and how they are linked to the different stages of international marketing involvement.
The physical attributes of a product constitute a tangible product.
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
Explain Henry Assael Model of buying decision behaviour along with the diagram
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Give a success story of marketing a goods in which a supplier has been dependable.
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
A manufacturing company has determined from an analysis from its accounting and its production data for a certain part that its demand is 9000 units/annum and is uniformly distribu
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