Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The ways to position the brand are:
Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competitor brands in the different use situations. Based on this analysis the firm can position its brand.
Emphasizing tangible benefits: the brand may even be positioned on the basis of the tangible benefits that it offers to customers. There are in the form of the specific features and sometimes through its price and distribution.
Linking to uses: another approach to position the brand is to identify the possible uses, which the firm brand can be put to. In a way it may appear to be the same as use situations. But it is different here as we are talking about all the possible uses of a product or the brand.
Head on competitive positioning: this is the strategy of placing a firm brand next to the leader in the market and trying to uproot it on a specific tangible variable.
Life style positioning: a firm may even position the brand as a life style component or futuristic. Many of today's new kitchen appliances like the microwave oven, ready - made garments, and textiles and watches are positioned accordingly.
Benefits offers: another way to position the brand is to highlight benefits that customers get in the using the product. Emotional relationship is one of the strong reasons to buy a brand. As in the case of Garden Virile, this offers the women the benefit of looking pretty and fascinating to the opposite sex.
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd