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Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
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A firm is intending to operate across a number of markets in the world.you have been hired to help them in finding consistent methods to analyse their cross culture markets.Using r
the various approaches that are followed by FMCG companies in test marketing
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Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
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Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
2 calculations
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