Term project components, Marketing Management

Assignment Help:

The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developing a marketing plan for this product or service. This product or service can be a completely new idea from a completely new company, or it can be a completely new idea from an established company, or it can be a significantly modified product or service from an established company.

The purpose of the term project is to allow application of class terminology and concepts. The project is theoretical in nature. The instructor understands that not all information is available to you, not are you required to conduct extensive research. The goal is the application of the concept. Therefore, you will be required to "estimate" or "theorize" information that is not readily available to you.

Your small group members will provide review of your draft report and offer critiques. Your end result submittal will be a formal research paper, of approximately ten pages in length (page count begins with the body of the paper). All class members will be given an opportunity to review your marketing plan term project submittal at the end of the semester. Various due dates and assignments are found in the syllabus.

Term Project Components

Title Page: Include the name of the term project, the date, class title, and your name
Table of Contents
Executive Summary: This should be a succinct overview of your marketing plan. It is not to exceed one page in length. It is generally written last.
Body of the Paper. Components must include:

1. Overview of your product and the product market

2. SWOT Analysis:

A. Strengths and Weaknesses (Situational Analysis): analysis of the strengths and weaknesses of the company; including background information needed to understand the organization and reasons for its success or failures.

B. Opportunities and Threats (Environmental Analysis): analysis of the opportunities and threats of the market; the nature of the industry, and consumer buying behavior.

3. Marketing Objectives (What do you hope to accomplish)

4. Marketing Strategies (To whom will you be selling it and what will be your tools)

A. Target Market

B. Marketing Mix

5. Marketing Implementation (How will your marketing process work)

A. Marketing Organization

B. Activities and Responsibilities

C. Implementation Timetable

6. Evaluation and Control (What are your follow-up procedures)

A. Performance Standards

B. Financial Controls

C. Monitoring Procedures

Bibliography

Intermediate Assignments and Procedures

There will be various small group assignments that correlate with the development of your term project. These will be submitted as small group assignments (as listed on the syllabus) and you will receive feedback from your group member.

You will also submit a draft version of your completed project to your small group for their review and suggestions. At the end of the term you will submit your final term project for the entire class to view.


Related Discussions:- Term project components

Circles, The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at point...

The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

How is market participation extended, How is market participation extended?...

How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.

Exam, If a company were to follow a strategy of product adaptation-communic...

If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __

Consumers confound marketers, Identify all the environment factors that can...

Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact

State the term- communication mix is changing, Communication mix is changin...

Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements

Marketing, How should Shoppers’ Stop develop its demand forecasts?

How should Shoppers’ Stop develop its demand forecasts?

Price, Price "The amount of money charged for a product or service, or...

Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".

What is the role of following in personal selling process, What is the role...

What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd