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Question 1:
Identify a tourism/hospitality organisation's website and comment on its marketing potential.
Question 2:
As the marketing manager of a corporation, you are required to elucidate the following:
a) Discuss how branding can benefit your organisation.
b) Explain the importance of formulating a mission statement for your corporation.
Question 3:
a) With the use of examples, distinguish between the two main types of channel structures that firms can used to distribute their products and services.
b) Elaborate on the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning.
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
three types of methods used for measuring customer satisfaction
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen the cracks and may even split
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
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