Question 1:

Identify a tourism/hospitality organisation's website and comment on its marketing potential.

Question 2:

As the marketing manager of a corporation, you are required to elucidate the following:

a) Discuss how branding can benefit your organisation.

b) Explain the importance of formulating a mission statement for your corporation.

Question 3:

a) With the use of examples, distinguish between the two main types of channel structures that firms can used to distribute their products and services.

b) Elaborate on the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning.