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Question 1:
Identify a tourism/hospitality organisation's website and comment on its marketing potential.
Question 2:
As the marketing manager of a corporation, you are required to elucidate the following:
a) Discuss how branding can benefit your organisation.
b) Explain the importance of formulating a mission statement for your corporation.
Question 3:
a) With the use of examples, distinguish between the two main types of channel structures that firms can used to distribute their products and services.
b) Elaborate on the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning.
Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
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