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Why are bases for segmentation essential?
Bases for Segmentation:
To develop a segmentation strategy the first step is to select the most appropriate bases on which to segment the market. Five major categories of consumer popular bases for market segmentation: geographical segmentation, demographic segmentation, psychographic or psychological segmentation, socio-cultural segmentation, use associated segmentation.
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
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