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explain the various approaches that are followed by fmcg companies in test marketing
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
what are advantages and disadvantages of five maketing philosophies
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
definition of brand
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
what definition of total sales?
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
what is creative selling and what are its advantages?
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