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what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
assignment on strategy pricing
use the equation of 42 divded by 7 to write 2 promblems one about sharing the other about grouping
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus
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