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A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
Explain about the foreign production in marketing. Foreign production: Moreover exporting, other market entry strategies comprise licensing, joint ventures, participatio
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
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