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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
what are four views of consumer behaviour?
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Y= P(1+(r/100))^t
i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
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