What is the importance of customer care, Marketing Management

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Question:

When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer will be satisfied, and it is expected that there shall be no complaints.

(a) How should a business deal with customer complaints?

(b) Customer care is at the heart of any successful service organization. What is the importance of customer care

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