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identify and explain four common segmenting variables
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What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
approaches followed by FMCG in test marketing
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