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Question:
(a) Members of the marketing channel perform eight key functions. Describe these functions.
(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.
(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:
1. Travel Agents 2. Tour Wholesalers 3. Hotel Sales Representatives 4. Global Distribution systems 5. Internet
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
cost plus pricing
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Choose two of the following 3 topics a 1-3 page reaction paper. Identify all sources used-you must use sources - it must be typed and double spaced 1) Resolved: The proposed AT&
Question: Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in ope
Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to
how to draw consumer profile of a typical buyer of ray ban?
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
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