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Question:
(a) Members of the marketing channel perform eight key functions. Describe these functions.
(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.
(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:
1. Travel Agents 2. Tour Wholesalers 3. Hotel Sales Representatives 4. Global Distribution systems 5. Internet
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
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