Differentiate between horizontal and vertical conflicts, Marketing Management

Assignment Help:

Question:

(a) Members of the marketing channel perform eight key functions. Describe these functions.

(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.

(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:

1. Travel Agents
2. Tour Wholesalers
3. Hotel Sales Representatives
4. Global Distribution systems
5. Internet


Related Discussions:- Differentiate between horizontal and vertical conflicts

Define market segmentation and explain its importance, Question 1 (a) ...

Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and

What are the economics circumstances in consumer behaviour, What are the ec...

What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc

Test marketing, explain the various approaches that are followed by fmcg co...

explain the various approaches that are followed by fmcg companies in test marketing

Management of marketing efforts, Management of marketing efforts: Th...

Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r

Assignment, You are required to develop a Marketing plan for an organizatio...

You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of

What is idea screening strategy development, What is Idea Screening Strateg...

What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug

Component of physical distribution management, Question 1: Describe the...

Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com

Define the most important cost concepts, Problem 1: (a) Define the fou...

Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.

Pricing, how cost structure influence o in pricing a product/

how cost structure influence o in pricing a product/

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd