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Question:
(a) Members of the marketing channel perform eight key functions. Describe these functions.
(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.
(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:
1. Travel Agents 2. Tour Wholesalers 3. Hotel Sales Representatives 4. Global Distribution systems 5. Internet
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Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Explain right to safety
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
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