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Question:
(a) Members of the marketing channel perform eight key functions. Describe these functions.
(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.
(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:
1. Travel Agents 2. Tour Wholesalers 3. Hotel Sales Representatives 4. Global Distribution systems 5. Internet
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
place\distribution
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
do you think paradigm shifts having taken place in marketing?
How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
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