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Problem 1:
The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss.
Problem 2:
Identify a tourism or hospitality organisation to elucidate the following:
a) the enhancing and facilitating services that the organisation provide to the customers.
b) the strategies used by the organisation to retain its customers.
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
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Discuss the importance of strategy and good leadership in marketing
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
Characteristics of Sellings oriented concept of marketing, Marketing Management
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