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Problem 1:
The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss.
Problem 2:
Identify a tourism or hospitality organisation to elucidate the following:
a) the enhancing and facilitating services that the organisation provide to the customers.
b) the strategies used by the organisation to retain its customers.
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
0.45-0.24
Marketing strategy development
difference between the personal selling and salesmanship?
Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
What are the Important facts of marketing Marketing identifies consumers' needs and supplies different goods and services to satisfy those needs most effectively. So businessma
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