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Problem 1:
The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss.
Problem 2:
Identify a tourism or hospitality organisation to elucidate the following:
a) the enhancing and facilitating services that the organisation provide to the customers.
b) the strategies used by the organisation to retain its customers.
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
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