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QUESTION 1
(a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation
(b) Elaborate on any THREE of the following issues which organizations should consider when implementing strategies-
(i) Marketing Issues
(ii) Finance/Accounting Issues
(iii) Research and development Issues
(iv) Management Information System Issues
QUESTION 2
Write short notes on the following-
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
1. Explain the six key criteria for strategy selection by providing appropriateexamples
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required
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