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QUESTION 1
(a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation
(b) Elaborate on any THREE of the following issues which organizations should consider when implementing strategies-
(i) Marketing Issues
(ii) Finance/Accounting Issues
(iii) Research and development Issues
(iv) Management Information System Issues
QUESTION 2
Write short notes on the following-
what is the relationship of nuclear chemistry to marketing management
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
WHAT ARE THE PRODUCT MIX OF LG COMPANY IN REFRIGIRATOR
product mix of the lg company
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Considering the concept of product life cycle, where would you put video games in their life cycle?
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