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QUESTION 1
(a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation
(b) Elaborate on any THREE of the following issues which organizations should consider when implementing strategies-
(i) Marketing Issues
(ii) Finance/Accounting Issues
(iii) Research and development Issues
(iv) Management Information System Issues
QUESTION 2
Write short notes on the following-
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
facebook service marketing mix
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
Question: (a) Creating and managing teams in the workplace can lead to effective outcomes, but the success and longevity of teams in organizations will depend on how thoroughly
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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