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What is buyer analysis in personal selling process?
Buyer analysis:
Before approaching any customer, sales force must understand what products prospects bought within the past, what types of products he is now utilizing and what are his attitude and buying routines towards the all products. Sales personnel must set sales goals and prepare draft for customer approach.
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Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
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What is the role of personal selling in presentation and demonstration?
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Program: Add two five-byte numbers using arrays ; ALGORITHM: ; Make count = LEN ; Clear the carry flag ; Load address of NUM1 ;
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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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