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There are many ways to explain the market structure of the automotive industry.:
One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This means that everybody (the population) wants a car (because a car is not a luxury item), but everyone has different requirements (i.e.: compare a mother of 4 to a construction worker). Therefore, buyers are everyone in the population, and they are heterogeneous (different). Though, sellers are practically the similar. GM, Ford, Chrysler, Nissan, Honda, Toyota, etc all offer the similar products. Thus, they are homogeneous (similar).
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
Explain the various approaches that are followed by FMCG Companies in test marketing.
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
what is modern and traditional value delivery approach???
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b
i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
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