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Describe in detail about Sales promotion
This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, trade shows, discounts, etc. Sales promotional activities are often carried out at retail levels.
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
right to safety of marketing management
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Market and Sales management End of Module Project Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what ex
1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Thi
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