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Q. Nature of Target Market.
a) Size of market
Small- Personal Selling
Large- Advertising
b) Location as well as Concentration of Customer.
Concentration of the Customer - Personal Selling.
Scattered Customer - Advertising
c) Socio- economic Characteristics of Customers.
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
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Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
how to write matlab code for market clearing price?
Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
various approaches followed by FMCG companies in test marketing
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