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Q. Nature of Target Market.
a) Size of market
Small- Personal Selling
Large- Advertising
b) Location as well as Concentration of Customer.
Concentration of the Customer - Personal Selling.
Scattered Customer - Advertising
c) Socio- economic Characteristics of Customers.
place\distribution
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
market testing tools
marketing impact of well designed service guarantee
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