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Natural Environment:
(1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availability, they require knowing whether there will be a lack in any of the decisive raw materials, they also require to know the trends governing on their cost. Besides raw materials, they are also concerned regarding energy, its availability along with cost.
(2) Ecology: Many Issues regarding environmental pollution, protection from wildlife &wealth are the factors concerned with ecology and government. is becoming active bargainer in such environmental issues.
(3) Climate: Firms with products whose demand depends on climate and firms depending on climate dependent raw materials will be specifically concerned with this factor. These firms have to know about the climate in depth and decide their production location and also marketing territories respectively.
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
what are the factor that should be considered while setting pricing policyn..
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
critically analyse diesel''s marketing mix strategies
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
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