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Natural Environment:
(1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availability, they require knowing whether there will be a lack in any of the decisive raw materials, they also require to know the trends governing on their cost. Besides raw materials, they are also concerned regarding energy, its availability along with cost.
(2) Ecology: Many Issues regarding environmental pollution, protection from wildlife &wealth are the factors concerned with ecology and government. is becoming active bargainer in such environmental issues.
(3) Climate: Firms with products whose demand depends on climate and firms depending on climate dependent raw materials will be specifically concerned with this factor. These firms have to know about the climate in depth and decide their production location and also marketing territories respectively.
how is building brand in a business context different from doing so in the consumer market?
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positioning error examples
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“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
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