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Question 1:
Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats.
Question 2:
Analyse the steps in the Strategic Management Process in relation to a changing business environment.
Question 3:
(i) Explain the BCG Matrix as a decision making tool. (ii) State assumptions and limitations related to the BCG Matrix.
Question 4:
Explain Porter's Generic strategies, giving examples throughout.
Question 5:
Discuss the importance of feedback and control in the Strategic Management process.
Question 6:
Discuss how the importance of the concepts of Vision and Mission apply to your organisation.
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
(x+2)^2
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
identifing brand personality in consumers mind
Give a success story of marketing a goods in which a supplier has been dependable.
seal-dip pricing
Explain right to safety
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