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Q. Choice of an advertising agency by location?
A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communication is required at various stages of decision making with regard to ad-planning and ad-execution. Several meetings are done between top-executives of advertiser and ad-agency. Several agencies charge the client for additional visits by their executive. Office of ad-agency is situated nearly and is easily accessible.
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th
i need to make a assignment
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
under positioning
Give a success story of marketing a goods in which a supplier has been dependable.
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
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