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Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
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Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
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what is core concept of marketing
Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
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