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Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
marketing strategy for guess perfume
Considering the concept of product life cycle, where would you put video games in their life cycle?
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
building brand equity
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