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explain one stage channel of distribution
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
Rehman invests his summer earnings of $3050. He invests part of his money at 8%/year, and the rest at 7.5%/year. After 1 year, these investments earn $242 in simple interest.How mu
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Consumer mind is black box discus
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