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Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
market testing
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