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what is upward and downward streching of brands
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
history of e-marketing
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
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