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Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
stages of buying process
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
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