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Name FIVE factors that can influence an individual when deciding whether or not to purchase a product.
The degree to which the product satisfies a need or a want.
The social influence of others impacts upon an individual's buying habits.
The relevance of the purchase.
The influence of frequency of purchase.
The influence of new product features.
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
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the various approaches that are followed by FMCG companies in test marketing
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Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
USES OF 7PS IN INDUSTRIES
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
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