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What the social factors have most influence on consumers purchasing
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
what is importent of positioning?
How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are
what are the types of line streching? give its examples
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
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