Selection criteria of every tool - direct marketing, Marketing Management

Assignment Help:

Selection Criteria of every tool

Key criteria governing an organisation's selection and use of every tool are:

1.  Degree of control required over the delivery of the message;

2.  Financial resources available to pay a third party to transmit messages;

3.  Level of credibility that each tool bestows on the organisation;

4.  Size and geographic dispersion of the target audiences.

 


Related Discussions:- Selection criteria of every tool - direct marketing

Marketing facilitating function, Facilitating function: These functi...

Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.

Name the factors affecting pricing decisions, Name the factors affecting pr...

Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation

Assignment, explain the various approaches that are followed by FMCG compan...

explain the various approaches that are followed by FMCG companies in test marketing

What is pricing in functions of marketing, What is pricing in functions fac...

What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen

Explain the hierarchy needs through maslow theory, Question: (a) Creati...

Question: (a) Creating and managing teams in the workplace can lead to effective outcomes, but the success and longevity of teams in organizations will depend on how thoroughly

Tools of promotion, Tools of Promotion Advertising A paid form of...

Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P

Management Accounting Assignment, Compare and contrast three planning tools...

Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.

What are the disadvantages of licensing in marketing, What are the disadvan...

What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd