Selection criteria of every tool - direct marketing, Marketing Management

Assignment Help:

Selection Criteria of every tool

Key criteria governing an organisation's selection and use of every tool are:

1.  Degree of control required over the delivery of the message;

2.  Financial resources available to pay a third party to transmit messages;

3.  Level of credibility that each tool bestows on the organisation;

4.  Size and geographic dispersion of the target audiences.

 


Related Discussions:- Selection criteria of every tool - direct marketing

What are various perspectives to explain e-commerce, What are various persp...

What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus

What is the meaning of selling concept, What is the meaning of selling conc...

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

What is meant by marketing research, QUESTION (a) What should managemen...

QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug

Supply and demand framework, The market for labor can be studied use a supp...

The market for labor can be studied use a supply and demand framework.  The demand for labor is from employers who use labor to produce goods and services.  The supply of labor is

The Fabrication and Baking Industries Ltd, Detail the full impact on the to...

Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.

Discuss the main approaches to integration, Question 1: (a) Highlight w...

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Determine the material price variance, Question: The Kaiserburger fast-...

Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A

Describe inelastic demand and fluctuating demand, Describe the inelastic de...

Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd