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Question 1:
(a) Differentiate clearly between the terms ‘Training' and ‘Development'.
(b) Discuss the following training methods available to an organisation.
(i) Apprenticeship (ii) Seminars
Question 2:
(a) Define and explain the term ‘recruitment' .(b) Briefly outline the various methods of recruitment.(c) Discuss the third party method of recruitment.
Question 3:
(a) Differentiate between a job and a task (b) Clearly explain the components of a job analysis.
Question 4:
(a) What is a group?
(b) Elaborate on any four characteristics of ‘groups'.
Question 5:
(a) What do you understand by ‘performance appraisal'? (b) Explain the following errors that might occur during an appraisal process: (i) Halo effect (ii) Central tendency error (iii) Similarity error
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Critically analyze Mr. Vincent’s reasoning.
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
Marketing mix of Dettol Handwash
Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p
Give examples of product line strategies.
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