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Question 1:
(a) Differentiate clearly between the terms ‘Training' and ‘Development'.
(b) Discuss the following training methods available to an organisation.
(i) Apprenticeship (ii) Seminars
Question 2:
(a) Define and explain the term ‘recruitment' .(b) Briefly outline the various methods of recruitment.(c) Discuss the third party method of recruitment.
Question 3:
(a) Differentiate between a job and a task (b) Clearly explain the components of a job analysis.
Question 4:
(a) What is a group?
(b) Elaborate on any four characteristics of ‘groups'.
Question 5:
(a) What do you understand by ‘performance appraisal'? (b) Explain the following errors that might occur during an appraisal process: (i) Halo effect (ii) Central tendency error (iii) Similarity error
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
what is the relationship between 4ps of marketing mix?
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
58-48
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Review literature on people
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
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