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Question 1:
(a) Differentiate clearly between the terms ‘Training' and ‘Development'.
(b) Discuss the following training methods available to an organisation.
(i) Apprenticeship (ii) Seminars
Question 2:
(a) Define and explain the term ‘recruitment' .(b) Briefly outline the various methods of recruitment.(c) Discuss the third party method of recruitment.
Question 3:
(a) Differentiate between a job and a task (b) Clearly explain the components of a job analysis.
Question 4:
(a) What is a group?
(b) Elaborate on any four characteristics of ‘groups'.
Question 5:
(a) What do you understand by ‘performance appraisal'? (b) Explain the following errors that might occur during an appraisal process: (i) Halo effect (ii) Central tendency error (iii) Similarity error
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
Should video game companies continue to alter their products to include other functions, such as e-mail?
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
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