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Question 1:
(a) Differentiate clearly between the terms ‘Training' and ‘Development'.
(b) Discuss the following training methods available to an organisation.
(i) Apprenticeship (ii) Seminars
Question 2:
(a) Define and explain the term ‘recruitment' .(b) Briefly outline the various methods of recruitment.(c) Discuss the third party method of recruitment.
Question 3:
(a) Differentiate between a job and a task (b) Clearly explain the components of a job analysis.
Question 4:
(a) What is a group?
(b) Elaborate on any four characteristics of ‘groups'.
Question 5:
(a) What do you understand by ‘performance appraisal'? (b) Explain the following errors that might occur during an appraisal process: (i) Halo effect (ii) Central tendency error (iii) Similarity error
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
what is the primary activity
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
what is mis
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