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Question 1:
(a) Differentiate clearly between the terms ‘Training' and ‘Development'.
(b) Discuss the following training methods available to an organisation.
(i) Apprenticeship (ii) Seminars
Question 2:
(a) Define and explain the term ‘recruitment' .(b) Briefly outline the various methods of recruitment.(c) Discuss the third party method of recruitment.
Question 3:
(a) Differentiate between a job and a task (b) Clearly explain the components of a job analysis.
Question 4:
(a) What is a group?
(b) Elaborate on any four characteristics of ‘groups'.
Question 5:
(a) What do you understand by ‘performance appraisal'? (b) Explain the following errors that might occur during an appraisal process: (i) Halo effect (ii) Central tendency error (iii) Similarity error
Define and explain these concepts (reach and frequency).
What is difference between value proposition and positioning
Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
considering the concept of product life cycle, where would you put video games in their life cycle
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